Gabriel
Pensa

Gabriel is a senior associate of our firm, which he joined in 2014.

He has worked in the Intellectual and Industrial Property area, currently integrating our Technology, Privacy and Media team.

He is the leader of projects related to personal data protection, consisting of auditing technological infrastructure to identify and overcome compliance gaps, and implement institutional policies and technical and operational controls; leader of projects of strategic management of intangible assets, considering policies and best practices for the protection and effective exploitation of proprietary developments, and the proper use of technology from third party licensors in order to prevent infringements; and leader of advertising ethics projects (Advertising Law), considering strategic advice for communication of promotional pieces and campaigns, hiring of media agencies, faces, models and influencers, labeling and labeling of products, negotiation of franchise and merchandising contracts.

Previously, Gabriel worked as in-house counsel in one of the main retail groups in the region, also practicing in the field of Commercial and Corporate Law.

• Negotiation of a general sponsorship contract in the Banking category for LA ROJA in the period of 2023 and 2026 between Banco de Crédito e Inversiones (BCI) and the National Professional Football Association (ANFP)
• Negotiation of a general sponsorhip in the non-alcoholic beverage category for Copa Chile and promotions competitions and Supercopa between Coca-Cola and the ANFP.
• Intellectual property counsel and intangible asset management for Warner Discovery and CNN Inc. in selling transaction of CNN Chile Channel.
• Strategic and permanent advisor for advertising campaigns for Soprole, Ferrero, Unilever, BredenMaster, H&M, Coca-Cola, CCU, Concha y Toro, Cervecería Kross.

• Master of Laws (LL.M.), University of California, Los Angeles (UCLA), 2020.
• Diploma in Corporate Governance, Pontificia Universidad Católica de Chile, 2014.
• Diploma in Industrial and Intellectual Property, Pontificia Universidad Católica de Chile, 2013.
• Universidad de Los Andes, Law School, 2009.

• Dean’s Tuition Fellowship awarded by Dean of the University of California Los Angeles (UCLA), School of Law, 2019.
• Member of the International Bar Association (IBA).
• Member of the Information and Communication Technologies Committee of The Chilean-British Chamber of Commerce (Britcham).
• Member of the Artificial Intelligence Committee of the Chilean-Norteamerican Chamber of Commerce (AmCham).

• Newspaper Column “Protección de datos personales: Nuestros vecinos sí avanzan” Diario Financiero, January 2024.